Master the Art of Storytelling as a Feature Writer
Feature writers craft in-depth articles that engage readers and provide insights into various topics, often reporting to editors or content managers. This role is crucial for magazines, online publications, and media companies seeking to capture audience attention and drive readership.
Who Thrives
Individuals who excel as feature writers are typically curious, creative, and have a strong passion for storytelling. They often possess a flexible working style, adapting to various topics and deadlines while being able to work independently and collaboratively.
Core Impact
Feature writers can significantly boost reader engagement and content virality, contributing to increased traffic and revenue. Quality features can enhance a publication's brand reputation, attracting advertisers and sponsors.
Beyond the Job Description
A feature writer's day is a blend of creativity and research.
Morning
The day often starts with reviewing current events and trends to identify potential story angles. A feature writer may spend time outlining ideas and gathering background information on their chosen topic. Networking with sources via email or phone is also common to set up interviews.
Midday
Midday activities typically involve conducting interviews, whether in-person or virtually, to capture authentic quotes and stories. After interviews, writers usually transcribe notes and organize their thoughts before drafting.
Afternoon
Afternoons are dedicated to writing and refining the feature article, focusing on structure, tone, and detail. Writers often collaborate with editors for feedback and work on revisions to ensure the piece fits publication standards.
Key Challenges
Feature writers may face tight deadlines, difficulty in securing interviews, or writer's block. Balancing creativity with the need for factual accuracy can also create tension in the writing process.
Key Skills Breakdown
Technical
Content Management Systems
Familiarity with platforms like WordPress or Drupal.
Feature writers use these systems to publish articles and manage content.
SEO Optimization
Understanding of SEO principles to enhance article visibility.
Incorporating keywords effectively to improve search engine rankings.
Multimedia Integration
Ability to incorporate images, videos, and infographics into articles.
Enhancing storytelling through visual elements.
AP Style Guide Proficiency
Knowledge of Associated Press style for writing.
Ensuring articles meet professional journalism standards.
Analytical
Audience Analysis
Understanding audience demographics and preferences.
Tailoring content to resonate with specific reader segments.
Data Interpretation
Ability to analyze statistics or survey results.
Incorporating findings into stories for credibility.
Trend Analysis
Identifying emerging trends in media and culture.
Staying ahead in developing timely and relevant topics.
Leadership & Communication
Communication
Strong verbal and written communication skills.
Effectively expressing ideas and engaging with sources.
Creativity
Ability to think outside the box.
Generating unique story ideas and angles.
Networking
Building relationships with sources and industry professionals.
Expanding access to exclusive interviews and insights.
Time Management
Ability to prioritize tasks and meet deadlines.
Balancing multiple stories and revisions efficiently.
Emerging
Social Media Savvy
Understanding of social media platforms for promotion.
Utilizing social channels to share content and engage readers.
Podcasting Skills
Skills in creating audio content.
Expanding storytelling to audio formats for wider reach.
Video Storytelling
Creating compelling narratives through video.
Using video to complement written features.
Metrics & KPIs
Performance is evaluated based on content engagement and quality.
Read Time
Average time readers spend on articles.
3-5 minutes per article.
Share Rate
Number of times content is shared on social media.
At least 10% of readership.
Conversion Rate
Percentage of readers who take a desired action.
2-3% for subscriptions or clicks on advertisements.
Comments and Engagement
Reader interaction in comments or forums.
At least 50 comments per feature.
SEO Ranking
Position of articles in search engine results pages.
Top 3 for targeted keywords.
How Performance is Measured
Performance reviews typically occur quarterly, utilizing tools like Google Analytics for metrics tracking and editorial feedback for qualitative assessment.
Career Progression
The career ladder for feature writers often progresses through various levels of expertise.
Junior Feature Writer
Assist in researching and writing simple features under supervision.
Feature Writer
Develop and write features independently, conducting interviews and research.
Senior Feature Writer
Lead feature projects and mentor junior writers, ensuring quality and innovation.
Editorial Director
Oversee the feature department, strategizing content direction and staff management.
Chief Content Officer
Set the overall vision for content strategy across platforms and teams.
Lateral Moves
- Content Strategist - Focus on planning and executing content strategies.
- Copywriter - Shift to brand messaging and marketing.
- Editor - Transition into managing and refining content at a higher level.
- Social Media Manager - Move into content promotion and audience engagement.
How to Accelerate
Networking with industry professionals can lead to opportunities and mentorship. Continuously improving writing skills through workshops and courses can also fast-track career advancement.
Interview Questions
Interviews for feature writers often involve a mix of behavioral and technical assessments.
Behavioral
“Can you describe a time you met a tight deadline?”
Assessing: Time management skills and ability to work under pressure.
Tip: Highlight specific strategies you used to meet the deadline.
“Tell us about a challenging interview you conducted.”
Assessing: Communication skills and ability to handle difficult situations.
Tip: Focus on your approach to building rapport with the interviewee.
“How do you handle criticism of your writing?”
Assessing: Receptiveness to feedback and growth mindset.
Tip: Discuss a specific instance where you improved your work based on feedback.
Technical
“What strategies do you use to optimize articles for SEO?”
Assessing: Understanding of SEO principles and practical application.
Tip: Provide specific examples of how you've applied SEO in previous work.
“How do you ensure accuracy in your articles?”
Assessing: Attention to detail and research methods.
Tip: Explain your process for fact-checking and verifying sources.
“What tools do you use for writing and publishing?”
Assessing: Familiarity with industry-standard tools and platforms.
Tip: Mention specific tools and how they enhance your writing process.
Situational
“What would you do if a source backs out of an interview?”
Assessing: Problem-solving skills and adaptability.
Tip: Discuss alternative strategies you would implement to secure information.
“How would you approach a feature on a topic you know little about?”
Assessing: Research skills and willingness to learn.
Tip: Describe your process for gathering information and learning quickly.
Red Flags to Avoid
- — Inability to provide writing samples or portfolio.
- — Negative comments about previous employers or colleagues.
- — Lack of familiarity with industry trends.
- — Poor communication skills during the interview process.
Salary & Compensation
The compensation landscape for feature writers varies significantly based on experience and company type.
Entry-Level
$40,000 - $55,000 base + benefits
Location, company size, and industry influence pay.
Mid-Level
$55,000 - $75,000 base + potential bonuses
Experience, portfolio strength, and negotiation skills.
Senior-Level
$75,000 - $95,000 base + potential equity
Reputation, specialization, and leadership roles.
Director Level
$95,000 - $130,000 base + performance bonuses
Management responsibilities and company success.
Compensation Factors
- Geographic location, with higher salaries in major cities like New York or San Francisco.
- Type of publication, with online media often paying less than traditional print.
- Experience level and proven track record in the industry.
- Specialization in niche topics that attract higher readership.
Negotiation Tip
Be prepared to articulate your value by showcasing your portfolio and discussing past successes. Research industry salary benchmarks to strengthen your negotiating position.
Global Demand & Trends
Global demand for feature writers continues to grow as content consumption increases.
North America (New York, Los Angeles, Toronto)
These cities host major media outlets and platforms, creating numerous opportunities for feature writers.
Europe (London, Berlin, Paris)
A rich cultural scene and diverse media landscape provide fertile ground for feature writing.
Asia (Tokyo, Singapore, Mumbai)
Rapid media expansion and a growing readership offer ample opportunities for creative writers.
Australia (Sydney, Melbourne)
A vibrant media environment with new digital platforms emerging increases demand for talented feature writers.
Key Trends
- A surge in multimedia storytelling, blending text with video and audio.
- Increasing demand for personal essays and first-person narratives.
- Growing importance of social media as a distribution channel for features.
- Heightened focus on diversity and inclusivity in storytelling.
Future Outlook
In the next 3-5 years, feature writing is expected to evolve alongside technology, with an emphasis on interactive and immersive content. Writers will need to adapt to new platforms and formats to remain relevant.
Success Stories
From Burnout to Breakthrough
Lisa, a feature writer at a major magazine, faced burnout after years of tight deadlines. She took a sabbatical to explore personal interests and returned with fresh perspectives, leading to a series of award-winning features that captured reader interest and revitalized her career.
Taking time for self-care can lead to renewed creativity and passion.
Turning Passion into a Career
James, who started writing features as a hobby, built a portfolio by blogging about his local music scene. After gaining traction, he was approached by a regional publication, eventually leading to a full-time position where he now covers national music festivals.
Leveraging personal interests and building a strong portfolio can unlock career opportunities.
Breaking Through a Tough Topic
Maya wrote a feature on mental health during the pandemic, facing initial pushback from editors concerned about the sensitivity of the topic. Through extensive research and interviews, she crafted a powerful narrative that not only educated readers but also received significant acclaim for its empathy and depth.
Persistence and thorough research can help tackle challenging subjects effectively.
Learning Resources
Books
The Elements of Style
by William Strunk Jr. and E.B. White
A classic guide to writing clearly and effectively, essential for feature writers.
On Writing: A Memoir of the Craft
by Stephen King
Offers insights into the writing process and the importance of storytelling.
The Art of Feature Writing
by J. M. C. Somers
Provides practical tips and techniques specifically for feature writing.
Bird by Bird: Some Instructions on Writing and Life
by Anne Lamott
Inspires writers with clarity on the creative process and overcoming obstacles.
Courses
Feature Writing for Magazines
Coursera
This course covers the fundamentals of writing engaging magazine features.
Creative Nonfiction: Writing the Essay
edX
Focuses on developing the craft of creative nonfiction, which is valuable for feature writing.
SEO for Content Writers
LinkedIn Learning
Helps writers understand SEO best practices to increase article visibility.
Podcasts
Writing Excuses
Provides insights into the writing process from experienced authors.
The Writer's Voice
Features interviews with established writers discussing their craft and techniques.
On Being
Explores deep topics through stories and conversations, relevant for feature writers.
Communities
American Society of Journalists and Authors (ASJA)
Provides resources and networking opportunities for freelance writers.
Writers' Guild of America
A community for writers in the entertainment industry, offering support and advocacy.
Medium Writers Community
An online platform for writers to share work and connect with readers and other authors.
Tools & Technologies
Writing and Editing
Grammarly
Grammar and style checking.
Hemingway Editor
Improving readability of text.
Microsoft Word
Standard word processing tool for drafting articles.
Project Management
Trello
Organizing writing tasks and deadlines.
Asana
Tracking project progress and collaboration.
Google Keep
Capturing ideas and notes on the go.
Research and Analytics
BuzzSumo
Identifying trending topics and content performance.
Google Analytics
Tracking article performance and audience engagement.
SurveyMonkey
Conducting surveys for research and insights.
Publishing
WordPress
Content management system for publishing articles.
Medium
Platform for sharing written work.
Substack
Publishing newsletter-style articles.
Industry Thought Leaders
Malcolm Gladwell
Author and Journalist
Books like 'Outliers' and 'The Tipping Point'.
Twitter @MalcolmGladwell
Samantha Irby
Author and Essayist
Humorous essays and commentary on life.
Instagram @sassyirby
Ta-Nehisi Coates
Author and Journalist
Deeply insightful explorations of race and culture.
Twitter @tanehisicoates
Anne Lamott
Author and Writer
Books on writing and spirituality.
Twitter @annelamott
David Sedaris
Essayist and Humorist
Witty essays and observations on everyday life.
Twitter @David_Sedaris
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